Stine Riis, BA (Hons) Fashion Design Technology: Womenswear 2011 graduate has won the H&M design award. The award was announced at Stockholm’s Mercedes-Benz Fashion Week yesterday.
Stine a 2011 BA (Hons) Fashion Design Technology: Womenswear graduate, has been named as the UK finalist of the H&M Design Award 2012.
Stine Riis, a 2011 BA (Hons) Fashion Design Technology: Womenswear graduate, has been named as the UK finalist of the H&M Design Award 2012, for which she wins €5,000. Stine now joins finalists from five other countries to compete for the global H&M Design Award prize of €50,000, and the chance to show the winning collection at Stockholm’s Mercedes-Benz Fashion Week. Stine’s collection was chosen by a jury of British fashion experts, who praised Stine for the maturity and modernity of her designs.
Speaking of the experience Stine said:
It’s very exciting. There are so many talented students in Britain, so for me to be chosen to represent the UK is a really big deal. My dream is to start my own label, and getting selected for this competition gives me the confidence to keep going. It’s a really great experience from which I can learn so much.
Ann-Sofie Johansson, H&M’s head of design commented:
Stine really stood out because her collection was really modern. It had a good balance between somethingthat felt new, but at the same time was also really commercial, and you just wanted to have it. She showedvery good craftsmanship, and lots of ideas in one collection. It was very strong.
The H&M Design Award is a new annual initiative to support and encourage the future stars of fashion. BA graduates from fourteen fashion schools have competed to be the finalist for six countries, who will then be judged by a grand jury for the overall prize. In the UK, students from Central Saint Martins, Brighton School of Architecture and Design and London College of Fashion were judged by a panel which included Emma Sells of Elle.co.uk; Cat Callender of The Daily; Gareth Scourfield of Esquire, H&M’s Head of Design Ann-Sofie Johansson and Chloe Bowers, UK Public Relations Manager for H&M.












