Soviet Menswear

Menswear brand Soviet has collaborated with LCF with an engaging design project. Final year students studying BA (Hons) Fashion Design and Technology: Menswear will be challenged to design an innovative 10 piece SS13 collection, with winning designs going into production and retailed through USC’s 40 nationwide stores. The winner will be announced in June 2012.

Michael Boyd, Soviet’s head of design commented

We are really excited about the partnership with London College of Fashion and finding rising stars within the fashion industry. We are very keen on supporting fashion students and providing industry critique and review that will put students in good stead for their foray into employment in the fashion industry. We will be looking for designs that reflect Soviet’s brand DNA and have an edge over competitor brands.

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The certificate awarded to LCF for the WGSN Digital Presentation Award

Every year the British Fashion Council run a Graduates Preview day for the fashion industry to get the first look at design graduates from that academic year.

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Iconic British boxing brand Lonsdale today announced an exciting new partnership with LCF. Second year students on the BA (Hons) Fashion Sportswear course will be challenged to design a collection for the brand as part of their assessment. A judging panel will select a winning collection to go into production, which will be retailed in over 400 sportsdirect.com stores around the country.

Sarah Baker, Marketing Manager at Lonsdale said:

We at Lonsdale are very excited about the project with London College of Fashion as we hope it will take the brand in a more style led direction that hasn’t been seen from the brand since the 1960’s when it was popular with high profile personalities such as Paul Weller and Tony Curtis. We hope that the student’s collections will be innovative and inspiring, reflecting exciting new concepts that will attract a new target market for the brand.

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Following a successful street casting in February, our street cast models have been busy taking part in fashion editorial shoots across LCF, showcasing the work of our 2012 BA graduates.

We are now looking for people like YOU (male and female) to join our street cast models to walk the runway in one of the highest profile graduate showcases in the UK: our BA runway show on 28 June. If you know anyone who may be interested then please spread the word!

• Read more about the street casting in May
• View 2012 graduate work on Showtime

This week is ORCHID Male Cancer Awareness Week (23-29 April) and to kick off proceedings we’re really excited to share with you an exclusive behind the scenes film about the launch of this year’s winning T-Shirt designed by BA (Hons) Fashion Illustration student Sasha Helim, which is AVAILABLE now in HOUSE OF FRASER Stores across the UK.

Each year over 37,000 men will be diagnosed with a male-specific cancer; from sons to grandfathers all men face the risk of prostate, penile or testicular cancer. Here at LCF, for the second year in a row, we teamed up with ORCHID and Raging Bull to brief all three years from BA (Hons) Fashion Illustration to design an iconic T-Shirt which encourages the men in our lives to check themselves regularly and to help raise vital funds for ORCHID, who are the UK’s leading charity fighting against male cancer.

To get involved follow ORCHID through Twitter and help them reach 1,000 followers this week and make sure you get down to House of Fraser to grab your very own T-Shirt as modelled by a gorgeous line up of guys including model BB Kaye and TV presenter Matt Johnson.

Check back this week for more information on London College of Fashion’s collaboration, including the high profile fashion judging panel and celebrity shoot.

• Buy a T-shirt from House of Fraser
• Read more about Orchid Male Cancer and the charity’s fantastic work
• Follow Orchid on Twitter to get them to 1,000 followers!

"I love it when they call me big papa" - Work from BA (hons) Fashion Illustration student So Karee Luna

Red Bull brought together student artists and musicians to develop the offices of Phrased Differently, a music publishing company in East London, into a creative den full of music inspired art. There was no intention to exhibit the work, but to leave it as a permanent part of the wall space to be discovered by any visitors to the studios.

The project proved that musicians and artists vibe off each other to inspire projects and work very closely together within a creative process.

• View more images from the project
• BA (hons) Fashion Illustration course information

A second year student from our BA (Hons) Cordwainers Fashion Accessories: Product Design and Development
has won the Design-A-Bag competition 2012.

Klara Hulten won first place in the student category for her Tetris bag, at a ceremony in Hong Kong on 28th March.

The Design-A-Bag Competition is organised by Fashion Access trade fair and is open to designers and design students all over the world. It uniquely takes place via an online platform, allowing participants to submit their design illustrations from anywhere.

• BA (Hons) Cordwainers Fashion Accessories: Product Design and Development course information
• Read more about the competition

Second year BA (Hons) Fashion Jewellery student Kat Taylor has recently been showcased in a short fashion film ‘Beauty told’ by stylist and designer Vernon Francois.

• BA (Hons) Fashion Jewellery course information

Esmerelda Turquoise A/W11

LCF alumna Cleo Barbour has been announced as a finalist  for the Best Footwear Designer of the Year in the Drapers Footwear and Accessories awards 2012.

Other LCF alumni who have been shortlisted are Nicholas Kirkwood, Kat Maconie, Charlotte Olympia and Chi ‘Cherry’ Yuen (who only graduated from MA Fashion Footwear in 2012).

The awards will be announced on 3rd May – Good Luck to all the LCF nominees!

• Footwear courses at LCF
• Accessories courses at LCF

The BA (Hons) Fashion Sportswear course is gearing up for London 2012. We spoke to 2 students who are getting involved.

Work from Annette Mazinyi's sketch book

Annette Mazinyi was inspired to fuse her passion for winter sports with an interest in pioneering technology for her final year collection. Solar Epiphany is snowboard-wear designed with solar panels integrated into the fabric. The solar panels are then used to charge mobile devices used in everyday life such as smart phones and tablets.

Annette said:

I am really excited about the Olympics happening in London. It’s bringing a new dimension to what I do as a designer. When you actually get into the depth of what’s involved in designing sportswear, it’s really eye-opening. London 2012 is educating people more about sport and hopefully, being a designer, there will be more demand for jobs for people like me when I graduate. The Olympics has been a really big advantage for garnering interest in projects like Solar Epiphany.

• Read the full interview with Annette Mazinyi

Alasdair's designs for the LiveView project

Last year Alasdair Leighton Crawford was chosen to represent Sony Ericsson and the LiveView Design Project at the International Consumer Electronics Show (CES) in Las Vegas and to showcase his motion responsive cycle jacket. As well as winning plaudits for his design skills, he also has a history of rowing for Great Britain – a perfect platform to launch a career in sportswear.

For me Sportswear Design is my Olympic Games, and through success has the potential to make a positive and continued impact on people’s lives.

From 2005 to 2008 Alasdair was a professional athlete and competed at World Cups, World and European Championships. Always interested in creating and designing, Alasdair secured work placements on Savile Row. When a back injury meant that he had to retire from competitive sport, he realised that sportswear was what he was most passionate about.

• Read the full interview with Alasdair Leighton Crawford
• Read more on the UAL 2012 blog
• BA (Hons) Fashion Sportswear course information